Yves Saint Lauren send positive messages up in smoke with new campaign.

Cigarette advertising is illegal in Europe and the US, and smoking indoors is banned in most of the world's major cities. But according to Yves Saint Lauren, the habit is still as fashionable as ever.

In a controversial new campaign, Yves Saint Lauren are promoting their own brand of 'sophisticated' cigarettes - in a sleek black box with gold foil wrapping - to women in Asia and Russia.

What do you guys think about all this? I would write a lengthy piece but I don't have the mental spoons at the minute. All I'll say on the matter is this - if they're shameless enough to peddle this egregious campaign, they better follow it up with a 'Designer Cancer' range!